Let it be B2B or B2C, generating leads using Twitter is all about leveraging a community that is interested in your knowledge, however, for B2B you have to go an extra mile by sharing your information to people unfamiliar with your business and expertise.

Being a marketer, the ultimate goal is to convert new visitors and connections from Twitter into leads. So here I am going to share bunch of resources that answer your queries related to:

  • Using Twitter for B2B business
  • Using Twitter for B2B lead generation
  • Using Twitter for B2B marketing
  • Twitter strategies for B2B companies
  • Twitter B2B best practices

And anything else you have in mind for using Twitter for generating B2B leads and sales. Here it goes:


Know the 5 Reasons Why Your B2B Company Needs To Be Using Twitter (by weidert.com) to get an insight of what Twitter can do for you.

Econsultancy.com lists Six examples of B2B companies that shine on Twitter. Check out the list and you will start getting a flow of ideas for devising a similar Twitter strategy for your B2B brand. A similar list by komarketingassociates.com showcases 12 Examples of B2B Companies Managing Impactful Twitter Profiles.

Here’s a complete and step by process for Using Twitter for B2B Lead Generation by StartupGuys.net. Follow the steps and you will have a optimized Twitter strategy for your B2B brand.

To discuss the strategies and best practices more in detail, I’ll recommend following three links as must reads:

Twitter Strategies for B2B Marketer by Retargeter.com

Twitter Best Practices for Outbound Sales Reps by Insideview.com

Twitter Hashtag Best Practices For B2B Lead Generation by Strategic-ic.co.uk

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